Facebook Ads are an incredible marketing tool used by marketers in just about every industry, the auto industry included. They can be used to make sure specific ads are directed to a specific audience.
The flexibility that this tool offers means that every business from a one-man operation to a multinational enterprise can use it on campaigns big or small. As people spend more time on social media than they do on email, Facebook Ads have become a bigger and bigger part of the marketing strategies of auto dealerships.
Here are the four biggest benefits of Facebook Ads for auto dealers:
- They can gain access to relevant, local audiences whom they would have no other way of contacting
- They can retarget people who have previously shown interest and keep them engaged after they’ve visited the dealership’s website or social media pages
- They can grab the attention of an audience in the market who have never heard of them before
- They can draw disinterested customers back with tempting offers and are an easy way to get in touch with the dealership right from the ad
Have you given Facebook Ads a try yet?
If not, it’s high time that you did. Keep reading for a few tips on how you can get started!
Integrate your Facebook Ad offers with other channels
The deals and offers that you put on Facebook Ads should be consistent with ads on other channels. Not only does this make things easier on your customers but it will give you the opportunity to see how each channel performs and where you should be putting your time and resources.
Learn how to use Facebook’s Audience Insights
The Audience Insights tool offered by Facebook is a free tool that can help you learn a great deal about a potential audience before putting your money towards targeting them. The tool gathers and analyses available Facebook data and gives you suggestions on the groups of people you should target based on the characteristics and behaviour of people who already follow your page. This is extremely helpful when it comes to defining the right target audience for your ad campaign.
Combine the powers of Facebook Ads with your CRM
One of the best ways to reach a relevant audience is to create a list of email addresses and mobile phone numbers from your CRM (respecting any marketing preferences of the customer) and then match it with your list of Facebook users with the help of the Facebook Ads Manager. This will then allow you to serve adverts to those people directly for servicing and aftersales based messages or you can model a look-a-like audience and target new prospects in your local area.
If you haven’t quite gotten the hang of Facebook Ads yet, there are plenty of third-party tools available that will help you figure out the connection between your CRM and Facebook. This gives you the chance to harness the power of Facebook Ads even if you don’t feel like your marketing skills are quite there yet. After all, your customers are on Facebook. That’s where you should be too.
8Cats Automotive specialises in Facebook marketing for Auto Dealers, get in touch today to see how we can help.
