Car dealerships, manufacturers and other automotive companies are so fully focused on Brexit, new technology and competitive margins, they’re left with little time to keep track of the latest digital marketing developments.
That’s according to new company 8Cats Automotive™. The innovative venture has been launched to plug a gap in the way car-related businesses represent themselves online.
‘Keeping the wheels spinning’ on effective dealer marketing is also proving harder these days, thanks to the proliferation of general agencies who command big fees for their help.
8Cats Automotive founder Martin explains:
I’ve been in the motor trade for some years and it’s obvious that some automotive companies are being taken for a ride by their agencies.
They pay large fees to digital marketing agencies who don’t have enough specific industry or channel knowledge. This means that, despite good intentions, they rarely create a big enough return on investment.
This makes automotive businesses even more reluctant to develop ambitious digital marketing campaigns, as they know it can be a serious cash drain with ‘vanity’ metrics.
It needs to be sorted urgently. Automotive companies in the UK employ over 810,000 people and contribute billions of pounds to the British economy. This means that putting them on track for success has never been more important.
8Cats Automotive believes that up-skilling the industry’s existing marketing teams is the best way to rectify the situation. The company offers an online training academy in automotive digital marketing.
This is run alongside providing specialist consultancy services. These will be of interest to automotive dealerships and franchise groups who prefer to outsource marketing activities to an agency that has genuine industry insight and experience. Especially smaller dealerships who can’t justify the cost of employing a full-time digital marketing manager.
Martin added:
There will be no flowery sales pitches and marketing waffle from 8Cats Automotive. The idea is to provide ambitious automotive companies with strong and unflinching digital marketing strategies.
Each dealership will get a personalised service to address their local threats and opportunities and fill any specific gaps in their digital marketing effectiveness.
The 8Cats Automotive team all have years’ of experience in this sector, to add validity to their ability to forge effective marketing plans. They aim to pass on their expertise via digital marketing training.
Martin concluded:
Keeping our fees low, but our effectiveness high, is pivotal to our offering. That’s true whether you are using us to learn new marketing techniques and methods, or to take advantage of our fully managed marketing services.
Take a look at The 8Cats Automotive Academy and digital marketing services on offer and then get in touch to get started.
About the Founder, Martin Watts.
Martin has worked exclusively in digital marketing over his 13 year career and delivered campaigns for some high profile brands including ITV, BBC, Sky, PlayStation, MTV, 3M and Intuit.
As well as being an experienced industry speaker and instructor, for 8 years Martin was an Associate Director at a large UK marketing agency and built an award winning digital team. His worked there with clients such as BMW, MINI, Rolls-Royce Motor Cars and Mazda at an international, national and local dealership level managing tens of thousands of campaigns and £millions in ad spend.
You could say he knows a thing or two about what goes into creating and more importantly, executing a digital marketing strategy that can deliver exceptional results for automotive dealerships.
