Car dealerships have a very unique type of business and therefore, have to apply social media tactics that may a little different to those that other industries would use.
Have your dealership’s social media pages been a little lacklustre lately? Here are seven tactics that you can try to take its effectiveness to the next level.
In this day and age, almost everyone is on Facebook. Your target audience is too.
That, coupled with the fact that people are twice as likely to click on car ads compared to others makes Facebook an incredible advertising platform for automobile dealerships.
To ensure that you’re getting high-quality leads, target your audience well. You can narrow the people down to those in the locale of your dealership and make sure they get the ads that best match the type of vehicle they’re looking for based on their age, life stage, interests and more.
A growing number of millennials are reducing time spent on, or even leaving Facebook altogether, turning to Instagram instead.
Instagram is a social media platform centred on visual content. This makes it a terrific platform that you can use to tell your brand’s story through photos and videos, whether it’s through aspirational lifestyle imagery of adventures with the family by the sea or a video of a well-dressed man pulling up in a sleek, luxurious vehicle.
Video content is incredibly popular among people shopping around for a new car.
Consumers are looking for information regarding model comparisons, safety features, walkarounds, and quite a few other things that will make an impact on their final decision.
It’s a great idea to use video content to get the message across.
Embedding video content on your website is smart, but make sure you host in on a video sharing platform such as Youtube to increase your organic visibility.
Facebook, Instagram, and Youtube are terrific social media marketing channels. However, you don’t have to stop there.
Pinterest is a particularly fascinating platform because of its majority female user base.
People often use it to look for recipes, decorating ideas, and more. When you include content catered specifically towards the users of this platform, however, it can be great for you as well.
Plus, it’ll give you more opportunities to share landing pages, photos of your products, or blog posts.
Consumers no longer fall for flat out advertising. They want a little more.
They want an emotional connection, personalised experiences, and stories. You need to learn how to tell your story on social media sites if you want to build relationships and loyalty with your consumers. Don’t just advertise on social media – interact.
You can do this by posting photos and videos of team members rather than just cars, showcasing customer testimonials, and even by just being committed to replying to comments and suggestions people leave on your social media pages.
Social media was never created for you to just advertise your products and put deals in front of customers.
It was created for engaging and interacting with other people. Sure, you should have sales and promotions.
Just be creative and do it in a way that encourages interaction. It’s a great idea to create exclusive offers only for the followers of your social accounts.
Reviews are incredibly important to the modern consumer.
People are 90% more likely to visit your website if you have great reviews. They want validation from a third party, not just assurance from you that you’re great.
Encourage your happy customers to leave reviews so that other potential customers know of the great experiences past customers have had with you.
When you get negative reviews, don’t just hide them – respond. Let them know that they’re being heard and see if there’s anything you can do.
Who knows – you may just manage to turn a bad review into a good one!
8ats Automotive specialises in digital marketing for dealerships – get in touch today to see how we can help.
