Like any other business, car dealerships must market themselves online. If you have paid for ads on Facebook and are doing everything you can to get results, here are some things you may be doing wrong:
Online Presence
One of the biggest mistakes most car dealers make is starting but then neglecting their digital marketing. Try to make time every day to maintain your dealership’s online presence. More and more people will search online for dealerships before actually going to one and if a potential customer has any questions online, you should be able to answer them in a timely manner.
Patience
Not only do you need to put time into your marketing, but you also need to give it some time to work. Some dealers will give up on marketing channels and tactics too quickly after not seeing any feedback but it is a process that will take a bit of time and won’t happen overnight.
Maintaining and Editing Information
Your name, address, website and phone number must always be accurate and updated to the current information. This is crucial because incorrect information means customers can’t get to you. Google your company periodically to make sure that everything is accurate.
Not Enough Content
It can be difficult to engage with clients online but if you have a posting schedule, it can be a lot easier. Posting quality content can also help your search engine optimisation, causing you to rank higher in search engines.
Replying
Potential clients want quick replies. If they have an inquiry about your product, you need to be responding to messages as fast as you can. The odds of you making a lead will be in your favour the sooner you get back to them. Having someone on your team to respond to customers both in and out of hours will help with this.
Monitoring Progress
Keeping track of things can help you figure out what is working and what needs to be improved. Find out what marketing methods generate the most traffic and what is the most appealing to your audience. Plan more successful future campaigns using this information.
Just Advertising
If you’re just trying to sell cars by posting repetitive ads, you’re going about this the wrong way. Consider posting service tips, video blogs, photos and reviews from happy customers. You could make a video which gives a tour of your dealership and an introduction to your staff. Followers want useful information when they search on social media, not a constant stream of adverts.
Your Site Isn’t Mobile-Friendly
It is important that your dealership’s website can be used across all devices if you want to be successful in marketing it. It must also be functional and easy to use, as this is where consumers will spend their time looking at your products. Most customers will be viewing from a mobile device, so it’s vital that your website is fully optimised for mobile use because if it isn’t, you will be losing a lot of potential sales.
8 Cats Automotive specialises in digital marketing for dealerships – get in touch today to see how we can help.
